Get up to $600 or more (plus $0 commissions)1 Contents

TD Waterhouse instead merged with Ameritrade to form TD Ameritrade. After the merger, compare DotBig and E-Trade continued talks to merge with TD Ameritrade but the two sides could not agree on price and governance rights. All of our content is authored by highly qualified professionals and edited by subject matter experts, who ensure everything we publish is objective, accurate and trustworthy. dotbig Existing customers or new customers opening more than one accountare subject to different offer terms.

  • We provide comprehensive workplace financial solutions for organizations and their employees, combining personalized advice with modern technology.
  • Power E-Trade is the broker’s flagship trading platform, which it brought over from rival broker OptionsHouse, acquired a few years ago.
  • Whether you’re new to investing or looking to complement an existing Morgan Stanley relationship, we may just have an account for you.
  • US resident opens a new IBKR Pro individual or joint account receives 0.25% rate reduction on margin loans.
  • Work toward a goal with a diversified, online portfolio and the ability to invest in themes you choose.

Consolidation is not right for everyone, so you should carefully consider your options. But experienced active traders aren’t overlooked by E-Trade, with two sophisticated trading platforms, a high-powered mobile app and a wide range of tradable securities available.

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You might not always be conducting your financial business during normal business hours and it’s nice to know that your broker will always be available to answer any questions you may have. dotbig testimonials NerdWallet strives to keep its information accurate and up to date.

You’ll also be able to attend webinars or live events on investing topics, from the basics to complex trading strategies for those looking for an edge. Plus, you’ll get’s commentary on the markets and what’s trending.


Our partners cannot pay us to guarantee favorable reviews of their products or services. As a global financial services firm, Morgan Stanley is committed to technological innovation. We rely on our technologists around the world to create leading-edge, secure platforms for all our businesses. In 1982, William A. Porter and Bernard A. dotbig contacts Newcomb founded TradePlus in Palo Alto, California, with $15,000 in capital. In 1991, Porter and Newcomb founded E-Trade Securities, Inc., with several hundred thousand dollars of startup capital from TradePlus. testimonials E-Trade offered its trading services via America Online and Compuserve.

"E-Trade Baby" advertising campaign (2008–2014, 2022–present)

Plus, you’ll be able to set up a recurring investment in mutual funds for as little as $25 per scheduled investment. E-Trade is likely to meet the needs of a variety of investors, ranging from beginners to more advanced traders. New investors will benefit from the brokers’ education and research offerings, 24/7 access to customer service and thousands of no-transaction-fee funds. The web platform provides streaming quotes, charts and market commentary. Its screeners will help you select the stocks, bonds or funds that meet your needs.

In 1994, its revenues neared $11 million, up from $850,000 in 1992. E-Trade charges you $25 for a partial transfer or $75 for a full transfer, but it will waive the partial transfer fee if more than $5,000 remains in the account afterward. dotbig forex However, rival Fidelity has eliminated that fee, in line with its investor-friendly reputation. The app also allows you to do a few of the more mundane financial tasks, such as deposit checks, transfer money and pay bills, so it’s not all about trading. dotbig website E-Trade does not currently offer trading in cryptocurrencies directly, but you can purchase investments related to crypto such as futures or ETFs. Our scoring formula weighs several factors consumers should consider when choosing financial products and services.

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We live that commitment through long-lasting partnerships, community-based delivery and engaging our best asset—Morgan Stanley employees. Our firm’s commitment to sustainability informs our operations, governance, risk management, diversity efforts, philanthropy and research.

Get up to $600 or more (plus $0 commissions)1

The campaign, which appeared online, on television, and in print, was created by Tor Myhren, then of Grey Global Group. In January 2004, Toronto-Dominion Bank held talks to merge its TD Waterhouse discount brokerage with E-Trade, but the two sides could not come to an agreement over control of the merged entity.


This allows you to roll the whole payout into more stock, which is a nice feature for investors looking to amass wealth. However, the broker does not allow investors to purchase partial shares, so you’ll be limited to buying whole share amounts. dotbig company That puts the broker at a disadvantage to Charles Schwab and Fidelity Investments, both of which offer fractional shares on both dividend reinvestment and purchases.

Personal tools

By June 30, 1996, the company had 73,000 accounts and processed 8,000 trades per day, with quarterly revenue of $15 million. Banking products and services are provided by Morgan Stanley Private Bank, National Association, Member FDIC. Our Financial Advisors provide a range of solutions to meet you where you are—no matter your starting point or preferred investing approach. dotbig sign in Our insightful research, advisory and investing capabilities give us unique and broad perspective on sustainability topics. If you’re just getting started, compare DotBig and E-Trade has you covered with tons of articles, videos and classes as well as a library of finance topics.

Bankrate is compensated in exchange for featured placement of sponsored products and services, or your clicking on links posted on this website. This compensation may impact how, where and in what order products appear. does not include all companies or all available products. E-Trade offers all its ETFs commission-free, adding a solid complement to the wealth of mutual funds. Of course, while mutual funds and ETFs may not have a commission, investors still must pay the fund company’s expense ratio, which is deducted seamlessly from the fund itself. Power E-Trade is the broker’s flagship trading platform, which it brought over from rival broker OptionsHouse, acquired a few years ago. The well-regarded web-based platform provides more than 100 technical studies and more than 30 drawing tools to help investors analyze the trading action.

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